Twilio
IoT Blueprints +
Hackpack, Signal 2017

CREATIVE DIRECTION & STRATEGY

WE ASSESSED A SERIES OF INDUSTRY VERTICALS, AND BROUGHT THREE IOT DEVICES FOR THOSE INDUSTRIES TO LIFE.

AFTER DEFINING THE PROBLEM SPACE WITH USER JOURNEY AND SYSTEM MAPS, WE DESIGNED THREE MODULAR SIM-CONNECTED PROTOTYPE DEVICES, ALONG WITH TUTORIALS ON THEIR CONSTRUCTION.

OUR WORK ON THESE VERTICALS FORGED THE OPPORTUNITY TO BUILD THE HACKPACK FOR THE 2017 SIGNAL CONFERENCE. WITH THE HELP OF TWILIO APIS AND THE PARTICLE IOT MICROCONTROLLER, ATTENDEES COULD BUILD INTERACTIVE PIXEL ART, CODED VIA SMS,AND UPLOAD THEIR CREATIONS TO A CENTRAL DISPLAY WALL IN THE CONFERENCE HACK LOUNGE.


Case STudy


Clinical Oncology Network

Patient Contact Transformation

Research & Strategy Direction

A national oncology provider asked us to assess a contact experience that was plagued by delays and failures of communication, inconveniencing Patients and threatening their care outcomes.

We assembled a team of Researchers and strategists to explore these challenges by conducting staff interviews, workshops, Onsite patient intercepts, and contextual inquiry of the employee experience– ultimately identifying key pain points, and setting a new strategy for Patient and Care Team communication.

Above: A Service blueprint to give our findings context and depth was brought to beautiful, interactive life with the inimitable Savannah Lane Pryfogle.

The rest of the (crazy-talented) Research Team: Amanda HenderSon, Alyssa Hitchcock, Victoria Stauffer, Brenda Hoyle, Ashwini Tongaonkar, & Young-min Choi.


National Fire Protection Association
NFPA LiNK

UX Design, research, and Strategy

NFPA leverages 125+ years of building safety knowledge to inform  their GLOBALLY-adopted building codes. However, the bulky books that contain them are difficult for modern trade and engineering professionals to use Effectively In the field.

To expand access to this wealth of knowledge, we built NFPA LiNK– A ground-up online application containing every code and standard the association publishes, and with it, an unprecedented subscription revenue stream for the non-profit association.


Pennsylvania Turnpike Commission
Emerging Technology +
Digital Experience

Service Design & Creative Direction

Over the past several years, I’ve had the opportunity to work with
Brilliant Teams to Deliver Research and design to inform the complete transformation of the PA Turnpike’s online Experience.


State of Maryland DOT
Automated Mobility Strategy

Strategy, Interactive Storytelling, Illustration

We helped the Maryland State Highway administration develop their Connected & Automated Vehicle strategy, and created programming that brought the strategy to everyone from state-level Executive stakeholders to Students in high school STEM Classes.

These interactive experiences explained the complex interrelated technologies needed for the strategy’s implementation, and provided our audiences with a Primer on mobility industry standards.